Puma is a German multinational sports accessory company founded in 1948 by two brothers Adolf and Rudolf Dassler. At first the brothers started a company together, Dassler Brothers Sports Shoe Company, in the small German town of Herzogenaurach. Though that did not last long. The brothers soon separated because of the disagreements they had on mainly everything. Each of them Started their own company, Adolf started Adidas and Rudolf started Puma. In 2016, the company had 11,945 employees and worldwide sales of over 3 billion euros.
Puma is divided into three main sections: footwear, apparel, and accessories. Footwear alone accounts for 44.9% of the company’s sales, which generated about $1.6 billion in 2016.
Puma’s sponsorship of athletes over the years has consisted of former golfer Greg Norman, tennis players Boris Becker, Martina Navratilova, and Serena Williams, and soccer player Edson Arantes Nascimento, more commonly known as Pelé. Other representatives include Usain Bolt, who is a big sponsorship partner because of his success in running Puma mainly targets women and young adults. Puma is also the official brand of the soccer clubs Arsenal and Borussia Dortmund, and is currently the official supplier of Red Bull racing as well. Puma’s long term mission is to become the most desirable sports company in the world, even though it has a little catching up to do.