KATSEYE VS Sydney Sweeney: The battle of denim clothing

Averie Chae and Hannah Fang • October 18, 2025

“My milkshake brings all the boys to the yard, and they’re like, it’s better than yours…” This audio has been trending on the internet, from being used in dances to infamous Gap denim advertisements. Gap’s “Better in Denim” advertisement stars global girl group Katseye, a novel move. This marketing campaign has been successful for both Gap and Katseye, and people have compared it to the similar, but controversial, American Eagle Sydney Sweeney advertisement, where Sweeney has shocked people with her inappropriate actions. As popular media plays a higher role of relevance in high schoolers’ lives, it is important for students to be aware of positive and negative examples of media portrayals of products.

Sweeney was shown in multiple American Eagle advertisements promoting their jeans. In one advertisement, Sweeney was lying on the floor “struggling” to button her jeans, eventually showing a revealing scene. Sophomore Timothy Ho found this ad to be weird. “I feel like it was too seductive for a jean ad because of the way she was talking,” Ho said. “Her tone was very seductive.”

This is a stark contrast to Katseye’s advertisement, which showcased a unique dance to the popular song “Milkshake,” with many artistic moves. Not to mention, Gap also included this message with the release of their ad, “This denim is how you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together.” In comparison, the American Eagle advertisement focused more on Sydney Sweeney rather than their denim products. Freshman Avelyn Oh adds on to these thoughts and says,

“I think their approach is very clearly a response to the American Eagle ad and Sydney Sweeney,” Oh said. “It’s very clearly promoting diversity and people from different places and cultural backgrounds, which is a good thing.” Through these interviews, CHS students all shared similar opinions. They displayed collective concern for the image American Eagle had created for their ad, but also praised Gap’s advertisement for its diverse representation and its message to be yourself.

KATSEYE

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About the Contributors

Averie Chae, Reporter

Averie Chae is a freshman and Reporter who joined the Wolfpacket this year. She is in Speech & Debate and talks a good amount about her four cats. Outside of school, Chae is a seasoned snowboarder with many treacherous slopes under her belt. She plays the viola and practices to get better, along with playing with her cats and having hours and hours on Animal Crossing. Chae doesn’t particularly love sweet candies or treats, but really enjoys candies that are more sour and can often be seen with a bag of Sour Straws out in the wild. She looks forward to writing many articles in the Wolfpacket this year and more in future years. Fun fact: She has a twin in Wolfpacket and is the “short one”.

Hannah Fang, Reporter & Artist

Hannah Fang is a freshman this year and is joining the Wolfpacket as an Artist/Photographer/Reporter. In her time spent not suffering at school, she takes swimming lessons and practices martial arts. She has a huge passion for sleeping, eating—basically living, and in addition to that, she loves her pets and heading to The Claremont Club to work out. Her pets consist of her two big dogs, a curly kitty, a bird, and her turtle. She might as well get the rest of the pet store, honestly. She also has a brain-rotted, annoying younger brother who is in the third grade. Besides that, Fang is a very loud and outgoing person who’s not afraid to voice her opinion (unless she is all alone). These opinions consist of pineapple that does not belong on pizza, skinny jeans are ugly, chocolate is overrated, and Averie’s boyfriend is an opp. Some fun facts about her are her talents for being loud, sneaking around at night, eating one too many cherries, and making countless references whenever she can, which most of them an average person wouldn’t get. She is currently looking forward to Halloween and Christmas so she can get her free stuff in, and getting through the year to finally have another summer break, even though we just got back to school.