LaVar Ball, a businessman and the father of three prodigies, may be a controversial figure in the world of basketball, but one thing is certain: the man is a genius. Love him or hate him, LaVar Ball’s visions for his sons have paved the way for them to achieve success in their respective fields. By producing two NBA players and another son successful in both basketball and the music industry, Ball has proven he was not just thinking big, he was building a brand.
When LaVar Ball gained popularity in 2017 due to the popular reality show, Ball in the Family, people just dismissed him as any other loud sports dad. His bold statements, such as his claim that he is better than basketball legend Michael Jordan, drove people to label him as crazy. What they did not know is that behind his controversial public image was a strategy to form the foundation of a family empire. Ball famously said his sons would make it to the NBA. While some may have doubted him, Lonzo Ball was drafted No. 2 overall in 2017 by the Los Angeles Lakers, and LaMelo Ball followed in 2020, also as the No. 2 pick, by the Charlotte Hornets.
Among LaVar Ball’s many achievements is the creation of Big Baller Brand. The company designs, manufactures, and sells clothing, accessories, and shoes. Of these merchandise, the signature shoes designed for the three Ball brothers have amassed a great amount of money and popularity. Today, Big Baller Brand is worth over $1 billion. LaVar Ball’s choice to create the Big Baller Brand and take his sons to play overseas were unconventional decisions that set the family apart from others. CHS freshman Braydon Bailey shares his thoughts about Ball.
“I like LaVar Ball because he raised three big dawgs,” Bailey said. “He puts in effort and he wants his sons to keep going. He’s a great leader and mentor.”
Although LiAngelo Ball did not follow with a long-term role in the NBA, his basketball career is still notable. From playing in the G-League to summer league appearances, LiAngelo Ball has still been a presence on the court. Now, he has found success in a new path: the music industry.
While Lonzo and LaMelo Ball dominate the court, LiAngelo Ball, who performs under the name G3 Gelo, has recently taken his talents to the music world with his new song, “Tweaker (Woah)”. Born to Ball Music Group first teased the song during a live stream with Twitch streamer Neon last month, and since then it has reached over 5.5 million views on YouTube and more than 38 million streams on Spotify. “Tweaker” has been frequently played in the NFL and NBA venues, as well as in locker rooms after games. LiAngelo’s song proves the Ball family’s influence extends beyond basketball. Just like LaVar Ball envisioned, his sons are not just athletes, they are multi-talented stars.
So, how did LaVar Ball go 3-for-3 with his sons? From day one, LaVar Ball believed his sons would be destined for greatness. What makes LaVar Ball a genius is not just his success, it is his ability to turn his vision into a reality. He saw a future where his family could dominate on and off the court. LaVar Ball did not just raise basketball players, he raised entrepreneurs, entertainers, and icons. Lonzo Ball is a respected NBA player, LaMelo Ball is one of the league’s brightest young stars, and LiAngelo Ball is following his own path in the music industry. Together, the Ball brothers prove their father’s vision.
LaVar Ball did not just go 3-for-3, he proved that success is what you define it to be. Whether it is on the court, in music, or anywhere else, the Ball brothers are here to stay. People can say what they want to say about LaVar Ball’s methods, but the results speak for themselves. LaVar Ball proved that his vision was not just talk, he truly balled out as a father, leading his sons in their own lanes of success.
